Personal data processed by us
We process personal data that we have obtained with your consent in connection with your application to join the customer club and through your ongoing contact with us. Examples of personal data that we may process are your name, your e-mail address and information about your purchases with us.
How we use personal data
We always process personal data in accordance with applicable law and we have implemented appropriate security measures consistent with local information security requirements to prevent your personal data from being misused, disseminated, lost, altered, destroyed or unauthorized parties accessing your personal data. We process your personal data to inform you about our products, services, news, events, campaigns and other activities that may be of interest to you and to develop and improve our products and services. In addition, we will process personal data to fulfill our obligations under law. We may share your personal data with our service providers (eg those who store your personal data or send e-mail on our behalf) in connection with processing for the purposes described above. This will be done confidentially and in accordance with local applicable law. Some such service providers may be located in countries outside the EEA, including the United States. In some such countries, data protection laws that ensure the same level of protection as ensured in your country may not exist. However, we will ensure that the data transmitted is kept secure and that appropriate security measures are in place to ensure adequate protection. We will save your data until you choose to leave the customer club.
If we sell all or part of our business, or sell or transfer our assets, including sales due to a bankruptcy or otherwise become the subject of a merger or business transfer, we may transfer your personal information to such third party as part of such transaction.
Your consent and your choices
By joining our Customer Club, you agree that we may contact you via email regarding our products, services, news, events, promotions and other activities that may be of interest to you. You also agree that we may use the information you provide in connection with your membership in the customer club to develop and improve our products and services and that this information may be used for market and customer analysis for the purpose of sending tailored and personalized communications to you.
Once you have joined the customer club, you can at any time withdraw your consent to receive marketing from us and terminate your membership in the customer club by contacting us at Pm Silversmedja or by following the unsubscribe link provided in each email.